The Cowen & Company note mentioned that Blizzard might have avoided giving gamers the perception that it was changing direction to focus on mobile games by offering core fans a tease or a glimpse of the next core Diablo title. The game is likely to make buckets of money, but the drop in share price suggests that the way games are presented and messaged is more important than some might have believed.
The general sentiment coming out of BlizzCon surrounding Diablo Immortal was negative, and this theoretically presents an optics problem and it likely explains why investors might have been spooked. The report also mentioned that the game's control scheme might feel clunky to the western audience but perfectly normal in China. Cowen & Company said whatever business model the game uses, it might be difficult for the game to make money in the western market because expectations for extra payments are different than in other parts of the world such as China. In a note to investors, research firm Cowen & Company said "Blizzard severely miscalculated how their fans would respond, which suggests they aren't in touch with their players as maybe they should be."īlizzard has not yet announced if Diablo Immortal will be a free or a paid title, though Blizzard developing the title with free-to-play veteran NetEase might offer a clue. Now Playing: Diablo Immortal - Google Play Trailer | Blizzcon 2018 By clicking 'enter', you agree to GameSpot's
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